DIGITAS TO HANDLE ONLINE CREATIVE FOR BESTBUY.COM

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(April 25, 2001) -- Boston-based Digitas has been named BestBuy.com's online creative and offline direct marketing agency. Avenue A remains the digital marketing agency for the electronics and appliance retailer, which is based in Minneapolis. In addition to working with online and offline channels, Digitas will create a campaign to expand loyalty and drive sales. It will integrate with Best Buy's bricks-and-mortar brand campaign. -- Adrienne Mand

Copyright April 2001, Crain Communications Inc.

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