(June 4, 2001) -- I-shop Digitas
has been in conversations with Interpublic Group of Cos. about a potential sale, according to an executive familiar with the situation. Digitas and Interpublic declined to comment. Interpublic and Digitas have some mutual clients, including General Motors Corp. There are also significant conflicts; Digitas has been working with PepsiCo recently, while Interpublic agencies handle most of the work for Coca-Cola Co. Digitas, which has been weathering the interactive downturn better than most competitors, has been considering the possibility of being sold.
Copyright June 2001, Crain Communications Inc.