DIGITAS NAMED AGENCY OF RECORD FOR BARNES & NOBLE

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(May 11, 2001) -- Barnes & Noble Inc. has named Digitas as its agency of record, following a review that was narrowed down to three shops.

The final list of competitors included Merkley Newman Harty and DiMassimo Brand Advertising, both in New York. The account combines marketing tasks for the company's retail stores and Web site, barnesandnoble.com. Taylor Nelson Sofres' CMR reported the company's ad spend was $15 million in 2000.

The account will be handled by Boston-based Digitas' New York office, headed by Steve Olderman, chief creative officer and partner.

Barnes & Noble dropped its previous agency, Omnicom Group's TBWA/Chiat/Day, New York, several months ago and had been doing its advertising in-house. -- Richard Linnett

Copyright May 2001, Crain Communications Inc.

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