DiNoto/Lee lands Mistic beverages

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Triarc Cos. today named DiNoto/Lee, New York, agency for its $7 million Mistic beverages account. The win follows Triarc's decision to officially move Snapple to Deutsch, New York, the former Mistic agency. For DiNoto/Lee, a creative start-up led by two former Deutsch executives, Mistic marks the agency's first big win. An upcoming spot from Deutsch will still run, but DiNoto/Lee will work on focusing the brand's "colors" strategy as pitched by Chicago Bulls star Dennis Rodman.

Copyright June 1997, Crain Communications Inc.

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