Genesis Direct, Secaucus, N.J., acquired Carol Wright Gifts, the catalog and collectible items marketing unit of Cox Enterprises, for 2.7 million shares of common stock, the value of which will be set at the time of closing. The deal does not affect Cox Direct's Carol Wright cooperative direct-mail program.
Marvin Waldman, 48, to chief creative officer, Wunderman Cato Johnson, New York, a unit of Young & Rubicam. The post was vacant for three years. Mr. Waldman previously was executive creative director of integrated communications, Y&R Advertising.
Encyclopaedia Britannica to direct marketing consultancy Kobs Gregory Passavant, Chicago, for direct-marketing projects, including strategic analysis, research, planning and creative. Foote, Cone & Belding is Britannica's corporate ad agency.