Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

SuperCoups, Avon, Mass., a subsidiary of direct mail company ADVO that specializes in shared direct mail coupons for local small businesses, is rolling out a new envelope and logo design as part of its first-ever rebranding effort. The redesign is the upshot of a consumer study that tested new colors and designs. The winning look includes a new blue-and-yellow envelope with a red logo and the tagline "Local Coupons. Super Savings." Consumers nationwide will see SuperCoups' new look in their mailboxes in the next 60 days. -- Cara Beardi

Copyright March 2001, Crain Communications Inc.

Most Popular
In this article: