SuperCoups, Avon, Mass., a subsidiary of direct mail company ADVO that specializes in shared direct mail coupons for local small businesses, is rolling out a new envelope and logo design as part of its first-ever rebranding effort. The redesign is the upshot of a consumer study that tested new colors and designs. The winning look includes a new blue-and-yellow envelope with a red logo and the tagline "Local Coupons. Super Savings." Consumers nationwide will see SuperCoups' new look in their mailboxes in the next 60 days. -- Cara Beardi
Copyright March 2001, Crain Communications Inc.