DIRECT-MAILER ADVO BUYS TORONTO COMPANY

FACC Boasts More Than 100 Clients

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CHICAGO (AdAge.com) -- Leading direct-mail company Advo made its first foray outside the U.S. in its 73-year history with the acquisition of Toronto-based FACC Corp.

Terms of the deal were not disclosed.

FACC, like Advo,

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distributes targeted advertising to households by using software to analyze geographic and demographic information to determine the most relevant audiences for marketers.

FACC's more than 100 clients included food-service companies, restaurants and package-goods marketers. FACC sends out more than 250 million advertising mail pieces per year.

Advo, with $1 billion in annual revenues, distributes shared advertising mailers, including its core ShopWise product, to 100 million U.S. households. Its Web site, ShopWise.com, enables consumers to access marketers' offers and messages online. In addition, Advo's subisdiary MailCoups produces SuperCoups, a neighborhood-based direct-mail program for local businesses.

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