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By Published on .

CHICAGO (AdAge.com) -- Next June there will be direct marketers in Cannes, as the International Advertising Festival is adding a new event dedicated to direct and online marketing.

Cannes Lions Direct will be held for the first time next year from June 23-25, immediately following the Cannes Lions awards festival, which start June 16.

The Cyber Lions, the festival's 4-year-old digital marketing awards, will become part of Cannes Lions Direct.

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