(May 7, 2001) -- Return Path, which provides services to optimize e-mail lists, announced that seven direct marketing agencies will become resellers of its E-mail Change-of-Address and PureList services. New partners include Carney Direct Marketing, Donna LeVine Associates, Merkle Direct Marketing, Omnicom Group-owned Innovyx RappDigital, Response Media, Responsys and Vision Marketing.
The change-of-address service allows consumers to notify businesses when their e-mail addresses change, enabling marketers to update mailing lists. Other resellers of Return Path's offerings include Abacus, Donnelly Marketing and DoubleClick. -- Cara Beardi
Copyright May 2001, Crain Communications Inc.