Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Yahoo!, in the first six months of the year, had the two largest direct marketing acquisitions. "Companies that have data ownership are being targeted for acquisitions or they are doing it themselves to build their own database," says Harry Chevan, a principal with Gruppo Levey & Co. "The growth of the
Most Popular
In this article: