DIRECT MARKETING;GOLD AWARD GALLERY

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Agency: Roska Direct Marketing, North Wales, Pa.

Advertiser: Iams and Eukanuba pet foods

Campaign: "Iams School for Superior Pet Nutrition"

To generate brand loyalty for Iams premium pet foods, Roska Direct Marketing sent mail addressed to the pets, featuring health information and coupons. With a response rate of 8%-10%, this campaign took the cat's meow.

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