DIRECT MARKETING;GOLD AWARD GALLERY

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Agency: Cano & Asociados Direct, Barcelona, Spain

Advertiser: TNT Express

Campaign: "TNT Carrier-Pigeons"

A program featuring carrier pigeons achieved a 100% response rate. To increase corporate business, TNT Express hand-delivered a box containing a pigeon and a letter to an executive at a non-client company. If the recipient agreed to discuss its delivery service with TNT, he released the pigeon. Once the pigeon returned, a TNT representative called the executive to schedule a meeting.

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