Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


By Published on .

Agency: Russ Reid Co., Pasadena, Calif.

Advertiser: World Vision

Campaign: "Christmas Card Sponsor Appeal"

Russ Reid Co.'s holiday program for Childcare Ministries Fund raised funds and strengthened the bond between donors and their sponsored children. Donors could send children Christmas cards with colorful stickers. The 45% response rate was as bright as the stickers.

Most Popular
In this article: