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DIRECT MARKETING;GOLD AWARD GALLERY

By Published on .

Agency: H&K Dialog Marketing, Hanau-Steinheim, Germany

Advertiser: German Railways

Campaign: "Attracting New Employees for German Railways"

A revised recruitment procedure, with a new direct mail piece from H&K Dialog Marketing, helped the German Railways increase the percentage of trainees retained after completing their apprenticeship from 34% to 80%.

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