DIRECT MARKETING;GOLD AWARD GALLERY

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Advertiser: Steuben (in-house piece)

Campaign: "Steuben 1995 Annual Catalog"

The 1995 catalog from Steuben, an upscale home accessory and gift marketer, helped position a purchase from the marketer as a continuation of man's fascination with glass. Consumers were fascinated enough to help Steuben record a 5.8% response rate-a 24% higher rate than the previous catalog.

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