DIRECT MARKETING;GOLDEN AWARD GALLERY

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Agency: Gestro Horne, Auckland, New Zealand

Advertiser: James Hardie

Campaign: "Fashion Houses By James Hardie"

To improve the image of building-products marketer James Hardie, a campaign from Gestro Horne offered product information via TV and magazine ads and helped give the client a fashionable image. Thanks in part to this effort, sales were up 19.5% for the year ending March 31, 1995.

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