DIRECT MARKETING;SILVER ECHOS SALUTE 16 CAMPAIGNS FROM SHOPS WORLDWIDE

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Below are the recipients of this year's 16 Silver

Agency: Ogilvy & Mather Direct, Auckland, New Zealand

Advertiser: Telecom New Zealand

Campaign: "Telecom Home 0800"

Agency: J. Walter Thompson Direct, New York

Advertiser: Eastman Kodak Co.

Campaign: "New Parents Program NEZ Test Retention"

Agency: Wallace Computer Services, Cincinnati

Advertiser: Disabled American Veterans

Campaign: "The Gene Murphy Story"

Agency: D'Arcy Masius Benton & Bowles, Oslo, Norway

Advertiser: Dun & Bradstreet

Campaign: "Ferdaskrinet"

Agency: Newport Creative Communications, Groton, Mass.

Advertiser: Hale House

Campaign: "Cradle Club-Pledge Planner"

Agency: Rhea & Kaiser Advertising, Naperville, Ill.

Advertiser: Rhone-Poulenc

Campaign: "Larvin Florida Sweet Corn Direct Mail Services"

Agency: Cadmus Direct Marketing, Charlotte, N.C.

Advertiser: Huntington National Bank

Campaign: "Take a Closer Look"

Agency: Action Marketing Consultants, Pelham Manor, N.Y.

Advertiser: Stock Market Photo Agency

Campaign: "Stock Market Photo Agency Sharperstock Campaign"

Agency: De Visscher & Van Nevel, Ghent, Belgium

Advertiser: Unilever

Campaign: "OMO-Monkey Campaign"

Agency: Ogilvy & Mather Direct, New York

Advertiser: American Express Co.

Campaign: "American Express Interactive Services"

Agency: Creative Direct Response, Crofton, Md.

Advertiser: Christian Appalachian Project

Campaign: "Christian Appalachian Project Operation New Hope"

Agency: Centrum, Sao Paulo, Brazil

Advertiser: Self-promotion piece

Campaign: "Honey"

Agency: Kobs Gregory Passavant, Chicago

Advertiser: Retired Persons Services

Campaign: "Drugstore-at-your-door Multimedia Campaign"

Agency: Carlson Marketing Group, Troy, Mich., and Hal Riney & Partners, San Francisco

Advertiser: Saturn Corp.

Campaign: "Homecoming Communications"

Agency: Killion McCabe & Associates, Dallas

Advertiser: World Vision

Campaign: "World Vision 30 Hour Famine"

Agency: Cramer-Krasselt, Chicago

Advertiser: Chicago Wolves

Campaign: "These Guys Are Animals"

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