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Direct marketing veteran joins Grey Hong Kong

Published on .

HONG KONG--Theresa Franklin has joined Grey Worldwide in a new position as director of interactive marketing services for Hong Kong and China to develop customer relationship management capabilities, including intranet, permission marketing, database and direct marketing. Ms. Franklin will also work with Grey Interactive, the online advertising unit Beyond Interactive, and the network's direct marketing arm Grey Direct. The South African direct marketing veteran has worked with BBDO, Young & Rubicam, Ogilvy & Mather Worldwide and John Hagley Communications, part of BateyAds in Singapore. Since 1996, she has held management roles with WCJ/Impiric for China and Hong Kong.

Copyright November 2000, Crain Communications Inc.

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