Digital satellite service marketer DirecTV has put its account into review. Incumbent Campbell-Ewald
, Los Angeles, will participate, as will Deutsch
, Los Angeles, which recently won DirecTV's marquee sports package, "NFL Sunday Ticket." GM Mediaworks, Detroit, retains media buying. A DirecTV spokesman said a short list is expected by early May, with a final decision in June. DirecTV said it spent more than $150 million on marketing in 1999. Select Resources International, West Hollywood, is the consultant.
Copyright April 2000, Crain Communications Inc.