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DirecTV looks for an agency

Published on .

Digital satellite service marketer DirecTV has put its account into review. Incumbent Campbell-Ewald, Los Angeles, will participate, as will Deutsch, Los Angeles, which recently won DirecTV's marquee sports package, "NFL Sunday Ticket." GM Mediaworks, Detroit, retains media buying. A DirecTV spokesman said a short list is expected by early May, with a final decision in June. DirecTV said it spent more than $150 million on marketing in 1999. Select Resources International, West Hollywood, is the consultant.

Copyright April 2000, Crain Communications Inc.

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