DirecTV, El Segundo, Calif., on Oct. 24 breaks the first TV spot in a new fourth-quarter ad and marketing blitz estimated at more than $150 million. The commercial, part of the "Feel the joy'' campaign, marks the first work from Deutsch
, Marina del Rey, Calif. for DirecTV as its new agency of record. DirecTV, the nation's biggest digital satellite TV programming provider, chose Deutsch in August after a lengthy review; the agency created the company's "NFL Sunday Ticket'' advertising on a project basis this summer.
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