Halfthe-planet.com, New York, selected Chicago-based Leo Group's Leo Burnett
USA and Starcom
IP for a branding program that begins next month. Burnett had been consulting with the site, an online source for people with disabilities, since the end of last year, and that led to the agency being selected for the contract. Leo Group units also will consult on site content and design as well as a new logo and banner ads. Starcom will handle online media buys. Print ads will appear as well. Burnett is first agency of record for the Halftheplanet site.
Copyright February 2000, Crain Communications Inc.