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Discount broker kicks off $20 million campaign

Published on .

Ameritrade, an online trading unit of AmeriTrade Holding Corp., Oct. 6 kicked off a $20 million TV, cable, radio, print and Internet ad campaign. The ads, handled by OgilvyOne Worldwide, a unit of the Ogilvy Group, New York, tout the brokerage's $8 fee for online trades.

Copyright October 1997, Crain Communications Inc.

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