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DISCOUNT CLOTHING CHAIN SPOTLIGHTS ITS CUSTOMERS

Politician, Preacher Featured in New Ads for K&G

By Published on .

SAN FRANCISCO (AdAge.com) -- Retailer Men's Wearhouse gives the stage to an eclectic group of customers in a spots breaking this week for its K&G division.

Boyd Austin, the mayor of Dallas, Ga., who is thinking of running for higher office, talks about shoes he bought at the discounter that look similar to those retailing for $200 a pair. Augusta, Ga., preacher Marian Williams, who confesses he loves dressing up, says "Amen on that" about the store's price for a four-button suit.

K&G is a discount chain featuring men's and women's clothing and, in an unusual marketing twist, is open only Friday through Sunday.

Red Ball Tiger, San Francisco, which is also the agency for Men's Wearhouse, produced the spots through its in-house production company. Spots will run in select markets, including Atlanta, Boston, Dallas and Denver. The agency's creative director, Greg Wilson, directed the ads.

Other Red Ball Tiger clients include Moores, a men's clothing chain in Canada, Luckysurf.com, Definity Healthcare and Holy Names College.

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