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Discover adds Bravo card

Published on .

Dean Witter, Discover & Co., Riverwoods, Ill., Tuesday introduced the Bravo Card, a general-purpose credit card for consumers who tend to carry balances. The card's features include zero interest on purchases until February 1996, two credit lines with different interest rates, over-limit protection and no annual fee. Initially, the Bravo Card will be available in 29 major markets encompassing 35% of all U.S. households, including Chicago, Philadelphia and Boston.

The Bravo Card will be marketed primarily through mailings supported by a TV advertising campaign with the theme "Bravo--Because life won't wait."

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