Discover Financial Services tangles incentives for new cardmembers through Cybergold Alliance

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Discover Financial Services is working with Cybergold, an Internet incentives company that rewards consumers with cash, to offer incentives to entice consumers to apply for a Discover Platinum card through e-mail campaigns. The agreement expands the existing November 1999 partnership between the two companies. With the new campaign, Cybergold members will receive a $20 cash reward; the program also will allow members to transfer funds from their Cybergold account to their Discover Card.

Copyright June 2000, Crain Communications Inc.

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