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Discovery adds retail strength

Published on .

Discovery Communications, Bethesda, Md., parent company of cable's Discovery Channel, said it plans to purchase the assets of the Nature Co. from CML Group for $40 million. For the past year, the Nature Co. and Discovery have done joint marketing, promotion and sales of Discovery products, including videos and CD-ROMs in Nature Co. stores. Discovery will continue to operate its 15 Discovery Channel retail outlets.

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