The National Geographic channel soft launches July 1, with October 1 set as the official launch date. An official launch date for Animal Planet is expected to be announced this week.
National Geographic Asia's ad sales team will be headed by former NBC ad sales boss Karen Chia. The new service has also plucked marketing head Deborah Armstrong from the NBC ranks.
NBC's Hong Kong-based general entertainment channel, NBC, closes at the end of June to make way for National Geographic, which will be based in Singapore.
Copyright June 1998, Crain Communications Inc.