The network will be renamed Discovery People and will continue its existing focus on reality-based programming about people and personalities. It is currently available to 11 million cable and satellite subscribers. The new name and logo are scheduled for an on-air debut Jan. 11.
Terms of the sale were not disclosed, although CBS Cable President Donald Mitzner said CBS would realize a financial gain on the transaction.
Discovery is jointly owned by Tele-Communications Inc. division Liberty Media Corp., Cox Communications, Advance/Newhouse Communications and Discovery founder and Chairman-CEO John S. Hendricks.
Copyright December 1998, Crain Communications Inc.