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Discovery Channel Online, Mercury sign sponsorship deal

Published on .

Discovery Channel Online and Ford Motor Co.'s Mercury division have signed a multiyear partnership, under which Mercury will be the exclusive brand sponsor on a series of scientific expeditions that will be featured on the site. The series, called ``Mercury's Planet of Wonders,'' will be underwritten by Mercury and feature daily news and access to scientists on expeditions around the world. The series kicks off April 20.

Copyright April 1998, Crain Communications Inc.

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