Discovery.com debuts ads

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Discovery Communications' Discovery.com, Bethesda, Md., on June 6 launches a campaign that humorously communicates the scope of its online offerings across seven categories--Animals/Pets, Discoveries, Health, Kids, Lifestyles, School and Travel. Ads feature the new brand positioning of "Discover something new every day.'' Media include print, online and all Discovery cable outlets. Publicis & Hal Riney, San Francisco, handles. The campaign is part of the site's $70 million in 2000 ad spending.

Copyright June 2000, Crain Communications Inc.

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