Discovery names Rodgers

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Jonathan Rodgers has been named president of Discovery Networks, U.S. The former president of the CBS TV stations will head the Discovery Channel and the Learning Channel, both based in Bethesda, Md. Mr. Rodgers will oversee advertising sales, programming, marketing, affiliate sales, research, communications and any new channels the company starts. Most of those tasks had been handled by Greg Moyer, now president and chief editorial and creative officer for Discovery Communications, the parent company of Discovery Networks. Mr. Rodgers reports to Judith McHale, president-chief operating officer of Discovery Communications.

Separately, Discovery Communications will launch a new cable channel in May entitled Animal Planet. Programming, with limited advertising, will include over 400 hours of library products from Discovery, according to John Hendricks, chairman-CEO. The channel will be delivered to cable operators digitally.

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