Details of competing agencies and budget for the pitch, which began in January, were not available. Responsible for the selection were Stephen Friedman, vice president of marketing, and Ariella Midolo, off-air marketing director.
Given the wide variety of target audiences for the six channels, "it was critical to partner with an agency that has insight into all segments of the Latin American and Iberian marketplace," Mr. Friedman said in a statement. "BBDO Miami demonstrated its strong expertise in crafting strategic advertising initiatives for all our different markets, thus we look forward to a long-lasting and successful partnership."
BBDO Miami's other clients include Visa, FedEx, Pepsi and Kyocera. -- Mary Sutter
Copyright June 2001, Crain Communications Inc.