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Discovery readies Web move

Published on .

Discovery Communications Feb. 1 is expected to announce details of a reorganization and expansion of its Web operations. Discovery earlier this month hired Publicis & Hal Riney, San Francisco, for a consolidated online account with spending expected to be as high as $70 million. Discovery is the parent of Discovery Channel, Learning Channel and Animal Planet, and is the largest shareholder in Petstore.com.

Copyright January 2000, Crain Communications Inc.

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