Disembodied Tongue Seeks Beer|
Marketer: Toohey's Extra Dry
Brand: Toohey's Extra Dry
Agency: BMF, Sydney
A Cannes contestant that didn't get a lot of press, this Toohey's Extra Dry commercial from Australia is definitely one to remember. In fact, how can you ever forget the sight of a tongue detaching from its mouth to crawl across the street to a nearby house party in search of its favorite beer?
Car Parts From The Sky|
Brand: GMC Engineering
Agency: Lowe, New York
It's pretty compelling to see car chassis, drive trains, wheel assemblies and engines falling from the sky to impact in explosions of ripped earth and twisted metal. Only at the end do we learn that these are the discarded ideas of GMC engineers, who only keep the best design concepts.
Marketer: Lance Armstrong Foundation
Brand: Lance Armstrong Foundation
Agency: Weiden & Kennedy
Lance Armstrong, the five-time winner of the Tour de France champion's yellow jersey, has turned the color into the branding for his Lance Armstrong Foundation. Founded by the 33-year-old cyclist and cancer survivor in 1997, the organization raises funds for cancer-related research, political lobbying and victim support programs. The ad campaign hits as Armstrong sets out on the monthlong 2004 Tour de France in which he hopes to win his sixth consecutive yellow jersey.
Motor Head Motor Bed|
Marketer: AC Delco
Brand: AC Delco Automotive
Title: "Real Car Guys"
Agency: Campbell-Ewald, Warren, Mich.
Demonstrating how 'Real Car Guys' eat, sleep and breathe cars, AC Delco shows us motorheads who sleep on a mechanic's dolly under the bed, use a grease bay extension cord light in the bathroom and open coffee cans with a self-taping oil can pour spout. But, much like AC Delco car parts, it's the only way to live.
Marketer: HSBC Bank
Brand: HSBC Bank
Agency: Ole, New York
The first Hispanic ad campaign launched by HSBC requires the viewer to understand that the same word in Spanish means 'bench' as well as 'bank.' So, the spot shows a young Hispanic man wandering from bench to bench trying to find one that fits just right. Finally, it is on the bench within the HSBC bank branch that he feels most comfortable and at home.
Marketer: Ad Council
Brand: Campaign for Freedom
Title: "Deaf Ears"
Agency: Martin Agency, Richmond, Va.
The "Campaign for Freedom" launched in the wake of 9/11 originally involved public service announcements produced by some of the country's top ad agency pros. This year, the four new spots were, instead, produced by grad students at the Virginia Commonwealth University Adcenter.