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Dish breaks Wednesday

Published on .

EchoStar Communications Corp., Englewood, Colo., Wednesday begins an estimated $40 million campaign for Dish network, its newly branded direct broadcast satellite TV service. Created by Woolward & Partners, San Francisco, the campaign--which features Dishman, "The Crusader for Better Television"--will run through yearend on network and cable TV as well as on radio and in print.

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