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Disney may be bidding for Continental league

Published on .

The Continental Basketball Association is entertaining a variety of acquisition offers, including one from a group led by Imagine Entertainment, the Hollywood production company founded by Ron Howard, according to entertainment marketing executives. This group is said to include the Walt Disney Co. and its offer is estimated at between $15 million and $20 million. If such a deal is consummated, CBA's marketing alliance with New Line Television would end. Disney, Imagine and the CBA didn't return calls before deadline.

Copyright June 1998, Crain Communications Inc.

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