Walt Disney Co. and Coca-Cola Co. forged a "multi-year" alliance to globally market kids' beverages under the Disney brand. The two will market juices, juice drinks, milk-based and water-based drinks, punches and smoothies in packaging featuring Disney characters. The first products to be introduced in 2001 from Coca-Cola's Minute Maid beverage unit include Mickey's X-treme Coolers vitamin-enhanced juice drinks and Pooh's 100-Acre Wood Apple-Berry 100% juice drinks. Coca-Cola plans to expand the line globally in 2002. Bcom3 Group's Leo Burnett
USA, Chicago, handles advertising for both the Disney and Minute Maid brands; Bcom3's Starcom
North America, Chicago, handles media buying and planning for both brands.
Copyright February 2001, Crain Communications Inc.