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Disney, Excite link shows users co-branded content

Published on .

Excite has closed a content and distribution deal with Walt Disney Co.'s Buena Vista Internet Group. As part of the deal, Excite users will see special content co-branded with various Disney sites, such as ABC and ESPN. Financial details were not disclosed. Advertising Age has reported Disney was in discussions to take an equity stake in Excite.

Copyright June 1998, Crain Communications Inc.

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