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Disney, GM deal will give automaker early access

Published on .

General Motors Corp. said its new deal with Walt Disney Co. allows the carmaker to get involved early in movie or broadcast links with Disney's ESPN and ABC channels. But GM The marketer declined to reveal if it has right of first refusal on deals stemming from the estimated $100 million partnership. Separately, a t-v spot from N.W. Ayer tied to GM's new Test Track ride-exhibit at Disney's Epcot Center will hit in late spring.

Copyright February 1997, Crain Communications Inc.

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