Walt Disney Co. awarded its Brazilian ad account to Giovanni, FCB Brazil. The agency, which has handled Disney's Buena Vista International home video advertising account since 1992, triumphed in a three-way pitch that also included NewcommBates and Guimaraes, both Sao Paulo.
Starting in January, Giovanni, FCB will handle all advertising that carries the Disney brand, including licensed products and videos. The business will be handled from the agency's Sao Paulo and Rio de Janeiro offices.
Copyright January 2001, Crain Communications Inc.