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Published on .

MIAMI -- The Walt Disney Co. is launching its first foreign-language radio operation ever, in Argentina, in what is a prelude to similar ventures in Brazil and Mexico. The only other market outside the U.S. where Radio Disney, part of Walt Disney's multimedia operations, exists is Japan in an English-language service guise, distributed via cable.

In Argentina, Radio Disney is transmitted on FM 94.3 in the capital of Buenos Aires and features pop hits, songs from TV and movie soundtracks and children's favorites, as well as interviews with celebrities, musical guests and listener contests.

RGB Entertainment Corp., based in Buenos Aires, is the regional production company that is handling the radio programming and content under Disney's direction.

Disney currently works with RGB in Brazil, where they co-produce the weekday, live TV show, The Zapping Zone, for the Disney Channel, which just launched in April. -- Mary Sutter

Copyright May 2001, Crain Communications Inc.

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