Disney online, the Internet arm of Walt Disney Co., expands today to add new content and channels designed to go beyond the typical corporate promotional Web site.
Users now find four channels--Today @ Disney, Family, Kids and Shop--on a navigational pad on the home page and in a left-side column that runs throughout the site.
Today @ Disney contains similar information to the former Disney.com site, such as daily news and the latest information on books, movies, TV, theme parks and other Disney venues. A new section on the site is Disneyana, about trivia, collectibles and other fan interests.
Family uses content from Disney's stand-alone product Family.com, launched last December, that caters to working parents with general-interest areas such as food, education and other topics.
DISNEY OFFERS `COMFORT' LEVEL
Kids is a free sampling of Disney's Daily Blast, a paid online service for kids. Shop is an expanded selling Disney merchandise.
Advertising at Family.com and Daily Blast is sold out for now. "For advertisers on the Internet, the standard blockade has been that they want to be comfortable and Disney offers that comfort," said Scott Schiller, new VP-advertising at Disney Online.
Copyright November 1997, Crain Communications Inc.