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FamilyFun, leveraging its relationship with parent company Walt Disney Co., has established 11 family craft booths that opened July 1 at Walt Disney World's Epcot Center.

In addition, the magazine has produced new Epcot Discovery Guide, which includes a page promoting the new booths and will be distributed to visitors at the park.


"One of the mandates is companywide synergy, which is a terrific goal, but it only happens when it is a win-win. This program is mutually beneficial for both of us," said FamilyFun Publisher Glenn Rosenbloom.

Epcot was looking for ways to give the park more child-friendly destinations. FamilyFun gets exposure to the 12 million visitors that pass through the park annually.

The Kidcot Fun Stop booths will offer projects reflecting the international site. At Epcot World Pavilion's Italy area, visitors can bake imitation Venetian glass beads. In the France section, they can draw using chalk pastels; in the China area, visitors can create rice paper banners. The projects in each of the 11 craft areas will be updated quarterly to keep pace with Epcot seasonal themes of "Food & Wine" for fall; "Holidays Around the World" for winter; and "Flower & Garden" for spring.

Ideas for the activities will be generated by FamilyFun editors, who will train staff at Epcot to carry them out. A current issue of the magazine will be on display at each Kidcot Fun Stop, and Epcot staff manning the booths will provide subscription information to visitors who request it, said Kim MacLeod, VP-group publisher of Disney Magazines.


"The exposure is so great, and we are sold at the theme parks so we really see it as a way to increase awareness," she said. The Discovery Guide also has an ad for FamilyFun and the page directing visitors to the Kidcots uses the magazine's

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