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Disney World seeking sports center sponsors

Published on .

Walt Disney World has hired Integrated Sports International, an East Rutherford, N.J.-based sports marketing company, to serve as its agent in getting sponsors for its International Sports Complex, opening next year. The 200-acre complex will house spring training facilities for the Atlanta Braves and other Major League Baseball teams and a fieldhouse for basketball and volleyball. The complex has already inked a deal with the Amateur Athletic Union to serve as its headquarters and host its championship events.

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