Disneyland Paris goes to Burnett

Published on .

Disneyland Paris shifted its $40 million European account to Leo Burnett Co., Paris, from WPP Group's Ogilvy & Mather. The move ends a nine-year collaboration between Disney and Ogilvy, Paris, and consolidates more Disney business at Burnett, which already handles Walt Disney World and Disneyland in the U.S., plus other Walt Disney Co. assignments.

Copyright June 2000, Crain Communications Inc.

In this article:
Most Popular