×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Dispute forces Visa slogan change

Published on .

Visa International was forced to scrap a planned worldwide slogan centered on the Sydney 2000 Olympic Games that was to say, "Sydney prefers Visa," following the threat of legal action from the Sydney City Council. Visa is one of the official sponsors of the Games. A Visa spokeswoman said the slogan will be replaced by "Visa--the preferred card in Sydney." The Sydney council alleged the first slogan was misleading and deceptive and implied some endorsement by the city authorities.

Copyright December 1997, Crain Communications Inc.

Most Popular
In this article: