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Dispute forces Visa slogan change

Published on .

Visa International was forced to scrap a planned worldwide slogan centered on the Sydney 2000 Olympic Games that was to say, "Sydney prefers Visa," following the threat of legal action from the Sydney City Council. Visa is one of the official sponsors of the Games. A Visa spokeswoman said the slogan will be replaced by "Visa--the preferred card in Sydney." The Sydney council alleged the first slogan was misleading and deceptive and implied some endorsement by the city authorities.

Copyright December 1997, Crain Communications Inc.

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