Bacardi-Martini USA next month launches the "Bacardi Sailing Adventure" sweepstakes, offering one grand prize winner and three guests an expenses-paid Caribbean holiday including the chance to learn to sail and race a yacht. Windsurfing, diving and charter boat fishing will be prizes in upcoming sweepstakes in the "Adventure" series; consumers can enter at the point of purchase. The promotion is handled in-house.
Southern Progress Corp.'s Cooking Light is teaming with MarketSource, Cranbury, N.J., for its sixth annual "Ask Cooking Light" mobile marketing tour. The tour hits the road next month, visiting 50 cities through the summer with stops at supermarkets, festivals and fairs.