×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

DMA to create opt-out e-mail service

Published on .

Moving quickly to act before June Federal Trade Commission hearings to consider the issue of unsolicited e-mail, the Direct Marketing Association requested proposals for creating an opt-out e-mail service similar to its opt-out direct mail and telephone preference services. DMA requested proposals by May 5. Like the telephone and mail preference service, the e-mail preference service will require DMA members to exclude signers from unsolicited e-mails.

Copyright March 1997, Crain Communications Inc.

Most Popular
In this article: