DMA to create opt-out e-mail service

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Moving quickly to act before June Federal Trade Commission hearings to consider the issue of unsolicited e-mail, the Direct Marketing Association requested proposals for creating an opt-out e-mail service similar to its opt-out direct mail and telephone preference services. DMA requested proposals by May 5. Like the telephone and mail preference service, the e-mail preference service will require DMA members to exclude signers from unsolicited e-mails.

Copyright March 1997, Crain Communications Inc.

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