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DMA defends kids' lists

Published on .

The Direct Marketing Association told a U.S. House panel that a proposal to remove children's names from mailing lists and marketing databases would hamper efforts by businesses and charity organizations to help children and their families. The association mentioned such organizations as the National Wildlife Federation, Scholastic magazine, Children's Television Workshop and the College Board. Legislation to ban children's names from such lists was introduced to protect them from unwanted solicitation or abuse or harm. DMA said it did support the prohibition on use of prison labor to process mailing lists, and prohibition on rental and sale of lists of children's names and addresses to known pedophiles.

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