The Direct Marketing Association announced Nov. 22 that it expelled cataloger Sportsman's Market, Batavia, Ohio, for refusing to certify compliance with the group's "Privacy Promise to American Consumers." Similar action may be taken Nov. 30 against Columbia University's Graduate School of Business if the school adheres to its policy of not signing such agreements. According to a DMA news release, Sportsman's Market would not certify compliance because it didn't think the trade group should dictate how companies manage information. Another company, Portland Newspapers, resigned from the association this year partly because it felt it could not certify compliance with the policy, which requires companies to: notify consumers about contact data transfer practices, give consumers the opportunity to opt out of marketing processes, maintain an in-house suppression system to honor name removal requests and use the DMA's name removal services for mail, telephone and, as of Jan. 10, e-mail.
Copyright November 1999, Crain Communications Inc.